From a small town in Bavaria to a global sports icon, Adidas has been driven by innovation since Adolf "Adi" Dassler founded the company in 1949. Known for its signature three stripes and cutting-edge technologies like Boost cushioning, Adidas consistently raises the bar, evident in its revolutionary Ultraboost running shoe, a favorite among athletes worldwide. With a focus on performance and style, Adidas equips athletes to be their best, on and off the field.
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