Privacy Center

SHEIN Privacy Center
Your Rights

Your security and privacy are very important to us. On this page you will find a detailed description of your rights under the applicable data protection laws, as well as information on how to exercise those rights.


Right of Access
If you wish to access the information we have collected about you, you have the right to receive a copy of your personal data in a structured, machine-readable format. You can submit your access request by going to your personal account settings.
To ensure the security of your data, we will send a verification code to the email address associated with your SHEIN account. After receiving the code, you will be able to download your data from your account settings.


Right to Correction
If you believe we have incorrect or incomplete information about you, we can make those changes in the settings of My Profile .
It allows you to modify basic account information such as profile picture, size, or style preferences. In addition, you can add or edit your payment methods and saved addresses to speed up the checkout process.

Right to Erasure
You have the right to request that we permanently delete your personal information from our records. Once your request to delete your account has been processed, your information will be irreversibly deleted (except for certain data we may keep to comply with our legal obligations, as outlined in our Privacy Policy). This means you will no longer be able to log in. If you wish to shop on SHEIN in the future, you will need to create a new account.
You can exercise your right to erasure by submitting a request through our Request Center .
Please note that, in order to keep your data secure, you must access the email or phone you used to register your SHEIN account.

Unsubscribe
If you no longer wish to receive marketing communications from SHEIN, simply click the 'Unsubscribe' link at the bottom of any email we send you. You can also submit a request to unsubscribe through our Request Center .
We respect your decisions and will comply with your request immediately.

Right to Opt Out
We do not sell our users' information to third parties in the general way that term is understood. However, making certain identifiers available to third parties may be considered a sale under certain laws. When you visit our website, we may share some personal identifiers such as cookies and other tracking technologies for analytics and to personalize your experience with targeted advertising.
If you would like to opt out of the sale of such personal information, you can control how we share your data by clicking the "Manage Cookies" link at the bottom of the website or in the Settings menu of your mobile app.
If you are a resident of the United States, you can control how we share your data by clicking the "Do Not Sell My Personal Information" link at the bottom of the website or in the Settings menu of your mobile app.

Right to Refuse Profiling
Profiling is the automated processing of your personal information to evaluate certain aspects of your behavior or personal preferences. This may include creating profiles based on your browsing history or search queries in order to provide you with a personalized shopping experience.
You have the right to object to profiling based solely on the automated processing of your data. Please note that this will affect your shopping experience and your search results will not be tailored to your preferences and profile.
If you would like to opt out of profiling, simply click the "Manage Cookies" link at the bottom of the website or in the Settings menu of your mobile app.
If you are a resident of the United States, click the link "Do Not Sell My Personal Information" at the bottom of the website or in the Settings menu of your mobile app.

Other Privacy Matters
If you would like to report a privacy issue, file a complaint related to data protection, or exercise rights specific to your jurisdiction, you can contact us at the email [email protected] . Please note that this email address is used exclusively for legal and privacy-related inquiries.

If you are a SHEIN user and reside in the EU or the UK, you also have the right to object to and restrict the processing of your personal data. If you wish to exercise these rights, please feel free to contact [email protected] .

For inquiries related to orders, products, or accounts, we recommend that you consult our "FAQs" or contact our Customer Service Center to receive assistance from an agent.